As a form of protest, the meme coin was created, and the faction began infiltrating WNBA arenas with color-coordinated sex toys to coincide with the launch. USA TODAY Sports obtained text messages showing the group's coordination and planning before the coin's launch July 28 and the first sex toy being thrown at a WNBA game July 29.

A cryptocurrency meme coin group has taken responsibility for a series of disruptions at WNBA games in recent weeks involving neon green sex toys being thrown onto the court during live action. A representative of the group told USA Today that the acts have been part of a coordinated publicity stunt tied to the launch of their coin and were not an attack on women's sports.

The group's coin was created the day before the first incident, and as of Thursday, its worth had nearly tripled in one week.