Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

Like sports mascots that can actually be eaten? You're in luck. The Pop-Tarts Bowl is using this year's game to bring back a discontinued flavor.

The Pop-Tarts Bowl's edible frosted strawberry mascot made headlines with its antics during and after last season's edition ...

Pop-Tarts® Dials Up the Crazy Good Drama as Three Edible Mascots Compete to be Eaten at the 2024 Pop-Tarts Bowl ...

The game and second Pop-Tarts sacrifice will take place on Dec. 28 at Camping World Stadium in Orlando between teams from the ...

The playful campaign introduces three frosted contenders, including a mystery flavor, to amp up college football season.

The Pop-Tarts Bowl will be returning in 2024 and is set to feature a celebration similar to the viral aftermath of the 2023 game. Three new edible ...

🚨𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒🚨 Our Edible Mascot is back with a Crazy Good twist! 🎉 This year, three flavors—Wild Berry, Hot ...

The Pop-Tarts Bowl debuted with a bang last season with the "edible" mascot that emerged as the highlight of the game after being gleefully lowered into a ...

Tarts Bowl made waves within college football last season when it had a mascot that ended up being eaten at the end of the ...

This season’s unofficial mascot is good for more than just carving ... Every part of a beet is edible, so don't ditch those leafy greens and colorful stalks! They can be sautéed just like ...