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A $30,000 electric vehicle? Ford dealerships say it could be the turning point for demand

"If you can get into a new vehicle for $30,000, it's going to be a good price point," Shane Collins, general manager at Bill ...

Ford deepens EV investment as incentives vanish: 'The training wheels are coming off'

Ford Motor Co. is still betting billions on building electric vehicles in Kentucky, even as the industry loses federal backing.

In 'Model T moment,' Ford to ditch traditional moving assembly line for EV production

In what CEO Jim Farley called a 'Model T moment,' the company that popularized assembly lines is turning in a new direction ...

Ford To Build New $30,000 Midsize Electric Pickup In Louisville, Kentucky

Ford will retool its Louisville Assembly plant beginning later this year to produce vehicles from a new Universal EV Platform ...

Ford’s Universal EV Project Could Spell Doom for Start-Up Slate and its Affordable EV Pickup

With a targeted price tag of just $30,000, the new battery-electric pickup Ford Motor Co. announced this week promises good ...

Ford is doubling down on EVs — the timing is awful

Affordable EVs are enormously difficult to build in the US. But Ford is going to try — even if it fails. On Monday, Ford ...