The Halo-themed SUV boasts matte green bodywork, gold-tinted glass, UNSC badges, and a “117” designation worthy of the video game protagonist.

Lamborghini turned a Urus SE into a Master Chief tribute, but the only version most fans can own is a scale model ...

July 28, 2026. More for You ...

Campaign Evolved, Xbox and Lamborghini have teamed up to create a real-life SUV fit for a Spartan: the one-off Lamborghini Urus SE Master Chief 117 Edition.

Xbox and Lamborghini have created a Halo-inspired one-off, the Urus SE Master Chief 117 Edition, to celebrate the release of Halo: Campaign Evolved. A limited number of 1:18-scale models are being ...

Forget Warthogs—Master Chief just leveled up. Lamborghini and Halo have joined forces to build a one-off Urus SE that looks like it rolled straight out of the UNSC garage, and honestly, it's one of ...

You can't buy the real-life Master Chief Lambo, but you might be able to win a model version, and in just a few days, you can ...

Lamborghini and Halo have created one of the most striking automotive and gaming collaborations of the year. Built to support the worldwide launch of Halo: Campaign Evolved, the special Urus SE ...

Milicia will lead the brand’s global marketing strategy, further strengthening its positioning  Sant’Agata Bolognese, 23 July ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Lamborghini's Chief Marketing and Sales Officer, Federico Foschini, detailed the new Urus SE ...

Driving a Lamborghini Urus certainly attracts attention, but it's safe to say what you're about to see here probably wasn't the kind of attention its driver was hoping for. According to the Yonkers ...

Imagine having a supercar that can haul your groceries and family while beating most other cars off the line. That’s what the Lamborghini Urus did when it debuted in 2018. When the Performante was ...