Mark your calendars. We have a LeBron comeback date. And no, this is not another Hennessy false alarm. After scrimmaging with ...

Stephen A. Smith continued to sound off on LeBron James, questioning the Lakers' potential to win a championship.

For years, producers have turned to celebrity endorsements to make inroads in the American market. But as sales lag, it’s not ...

From a marketing perspective, the NBA no longer recognizes LeBron James as its undeniable centerpiece. During his peak years from 2010 to 2018, NBA viewership surged, with regular-season averages ...

LeBron James said this week he's out, while Stephen Curry "highly" doubts he will be playing for the U.S. men's national team ...

James on helping the Lakers: "I can do everything on the floor. Whatever this team needs me to do, I can do it when I'm back ...

James missed the first month of the season due to sciatica, a nerve pain that he revealed he also had during the offseason ...

LeBron James returned to practice with the Los Angeles Lakers and is waiting to see how he feels before deciding whether to ...

The return of LeBron James to the court is quickly approaching for the Los Angeles Lakers. More news: Should Lakers Restrict ...

LeBron James and Stephen Curry made it clear that they are just about done with one major aspect of their professional ...

Two close associates of James were among approximately a dozen Lakers employees contacted by and cooperating with an independent law firm hired by the NBA as part of the league's investigation into ...

LeBron said he want to see how he responds after his first practice with the team before deciding if he will play Tuesday.