U.S. cafés were already contending with high prices and short supplies of the tea powder. New tariffs on Japanese imports are ...

Fueled by viral TikTok trends and a wave of globe-trotting tourists, demand for the powdered green tea has skyrocketed, sending prices soaring and supply chains scrambling to keep up. Local suppliers ...

Tim Spector, a King's College London professor of epidemiology and a leading microbiome researcher, dives into the science, ...

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

From lattes and smoothies to even skincare, matcha has been everywhere, let's understand the truth from trends.

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

Dr Raj Kumar, senior consultant, Non-invasive Cardiology, says, “Each of these benefits has some scientific grounding, though ...

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea farmers in Japan. NBC News’ Emilie Ikeda reports on the rising prices that ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.