The Shohei Ohtani Collection from New Balance is available now! Check our Sneakers news for more upcoming releases and ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Earlier today, New Balance officially added three new styles to Ohtani's signature collection: a new colorway of the Ohtani 1 ...

Shohei Ohtani somehow found more history to make, George Springer celebrated Canada Day in grand fashion, Henry Davis to the ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Shohei Ohtani finds himself in a situation reminiscent of the famous Bobby Bonilla Day, albeit with one key distinction that ...

Invitations to exclusive industry events and research by Sarah Mahoney @mahoney_sarah, June 23, 2025 ...

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Max Muncy hit a grand slam in the sixth and a three-run homer in the seventh to help host Los Angeles rally for a 13-7 win against Washington in the rubber game of their three-game series on Sunday.

Some public pension funds have assumed high returns to pay future benefits. The future obligations of New Jersey and Illinois ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...