That strategy change came as the firms rushed to prepare for last Friday, when President Trump ended a popular trade loophole ...

The biggest increases in ad spending were in France and the UK. Shein increased its spending by 35% in those countries, while ...

Growing numbers of retailers and consumer brands are shifting their focus to Europe and other markets from the United States, ...

Since May 2, 2025, the US ended a customs rule that allowed Chinese platforms like Shein, Temu and AliExpress to flood the ...

Could the likes of Temu and Shein now flood Europe with cheap exports? So, Temu and Shein will likely double down on Europe, ...

Shein and Temu ramped up digital ad spending in Europe in April, with double-digit gains in France and the UK, as looming US tariffs undercut growth in their core market. Both fast fashion platforms ...

Fast-fashion giants Shein and Temu have significantly ramped up digital ad spending in Europe as U.S. trade barriers threaten ...

Temu and Shein, which significantly expanded their business in the U.S. in recent years, have shifted focus to European ...

Shein boosted spending 35 per cent in France and the UK, while PDD Group's Temu increased by 40 per cent and 20 per cent ...

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

European Union lawmakers are cracking down on the fast-fashion industry that includes the controversial company Shein.