Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

The idea of email aliases for improved privacy is not new. Back in 2021, Apple introduced a similar feature called Hide My Email that allows iCloud+ subscribers to generate random burner email addresses. It can also be used to set up new ones in Safari, Mail, and Apple Pay wherever email addresses are required.

The company could be preparing a new way of creating temporary email addresses within a gmail account, possibly called ‘Shielded Email.’