Puma migrated its e-commerce ecosystem to Google Cloud earlier this year; in doing so, they’ve recorded increased average order value (AOV) thanks to improved content personalization. Google Cloud ...

When it comes to supply chain investment, however, the C-suite and supply chain executives don’t always see eye-to-eye, according to a new report from Ernst & Young.

In an omnichannel digital consumer world, brands must focus on moving with and not against the shifts of growing technology, but the fundamentals of brand building remain constant: understanding the ...

Unilever’s new supply chain initiative initially stemmed from a priority to improve OSA rates for Walmart Mexico, one of its largest customers. Given the focus, it used it as an opportunity to rethink ...

On TikTok, over half (54%) of users have bought a household product after seeing it on the platform, said Unilever (across the board, not Unilever-specific) with almost three-quarters (71%) being ...

The news tracks with recent acquisitions and divestitures in the consumer goods space as companies shuffle their portfolios to maximize the areas they're winning and trim back the ones they're not.

Sysco’s warehouse management system plays a crucial role in optimizing supply chain operations, managing the flow of products, and ensuring efficient inventory management across 110 warehouses.

While retail has changed the way CPGs conduct regular business as marketers, there’s a lack of structure and dedicated expertise, said Rastogi. Siloed functions are impeding progress. These ...

General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details.

Many executives with limited exposure to GenAI expect this technology to transform their companies overnight. That's not going to happen. Aiming too high too soon is a recipe for disappointment. For ...

AI is helping to deliver new levels of personalization and agility, making companies smarter and more effective in tailoring their offerings to consumers. Current use cases for AI at Estée Lauder ...

Today's CPGs need an intricate manufacturing tech stack that is easy to use and can keep up with the growing complexities of consumer goods supply chains. In this CGT webinar transcript, Francois ...