Public-sector advertising climbed in several markets as automotive, telecom and QSR brands continued to drive radio spending.

Marketers are moving beyond traditional campaign models, using audience insights and cultural expertise earlier in the ...

The deal adds TikTok Shop expertise to AMZ Advisers' offering, as brands look to connect creator-led discovery with online ...

Perion’s Ben Bookbinder says AI helps the smartest traders spend less time in dashboards and more time asking better ...

Sign up now to access the latest news impacting the Canadian media industry.

Vividata has introduced an AI Assistant to its Vivintel analytics platform, designed to help media planners, analysts and marketers navigate audience data and turn business questions into actionable ...

The organization aims to provide advertisers with better insights into children's viewing behaviour while navigating privacy ...

The streaming service will expand its Canadian NHL offering with exclusive Wednesday-night games and select playoff series.

The Unilever brand says it is increasing its OOH investment as part of a broader strategy to build relevance around major ...

After another round of layoffs earlier this month, Corus Entertainment is centralizing its local Global News Morning shows across its Prairie and Eastern markets as part of ongoing programming changes ...

The studio is using listening behaviour, mobile technology and personalized creative to move beyond traditional movie ...

Crave led TV advertising in Montreal and Canada Specialty, while regional differences shaped the rankings across major markets.