Media & Entertainment, explains how Google and YouTube are enabling the rise of micro-dramas through creation and advertising ...

The TV advertising dip signals a shift, not a decline—marketers must embrace digital, connected TV, and hyper-personalisation ...

Prior to this, he was category head at Zydus Wellness, where he worked on brand and category growth initiatives.

The new test brings short-form video to a shared, lean-back viewing format, starting with a limited rollout on Amazon Fire TV ...

The first OOH installation features a billboard constructed using 4,000 live plants, placed on the DND Flyover at the Delhi ...

The agreement covers India as well as the wider South Asian region, including Afghanistan, Bangladesh, Bhutan, Maldives, ...

The PR agency will focus on strengthening brand communication and pan-India media outreach as WomanCart scales its retail and ...

Earlier, he served as assistant manager at Paisabazaar, with additional experience working with HDFC Bank, ICICI Bank, IDFC ...

The association highlights the brand's emphasis on clean ingredients and routine, long-term eating habits instead of ...

The partnership introduces period-care pouches for women staying at Zostel properties, addressing situations where travellers ...

Formerly the Group CFO of the Welspun Group and a veteran with nearly three decades of experience at global firms such as ...

Neelu Khatri has announced her departure via a LinkedIn post, reflecting on her journey of building the airline, its future ...