MMA India and WPP Media launched the Modern Marketing Reckoner 2026: The Incumbent–Insurgent Growth Playbook today, a ...

Abbott has launched its ‘Strength to Live Your Dreams’ campaign in India, focusing on the role of nutrition and strength in supporting healthy ageing and active lifestyles. The campaign is led by a ...

BBDO India’s Josy Paul explains how entries demand visible cultural change, long-term commitment, and ideas designed to move society; not merely marketing metrics.

If AI search is compressing the web into a single answer, YouTube is compressing complexity into something you can see and follow, writes Piramal Finance's Arvind Iyer. To continue enjoying this ...

As independent shops weigh the costs amid shifting priorities and tighter budgets, some are rethinking their place at the ...

With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, its ...

While acknowledging that the practice is unlikely to be eliminated, industry stakeholders suggest how the awards cr ...

A product seen on a short-form content platform is desirable, but only deemed essential when a friend owns it, ...