MMA India and WPP Media launched the Modern Marketing Reckoner 2026: The Incumbent–Insurgent Growth Playbook today, a ...

Abbott has launched its ‘Strength to Live Your Dreams’ campaign in India, focusing on the role of nutrition and strength in supporting healthy ageing and active lifestyles. The campaign is led by a ...

WPP Media India agencies -- Wavemaker India, Mindshare India, and WPP OpenDoor India – dominated at the 2026 Festival of ...

This year’s Mother’s Day advertising moved beyond gratitude-led messaging into a more observational territory, using ...

Agencies and studios in India won five ADC Cubes and three Merits at the global Art Directors Club ADC 105th Annual Awards ...

WPP has won the global creative duties for Henkel, the German company that owns brands including Persil and Schwarzkopf in a ...

Piramal Finance has rolled out a hyperlocal, digital-first campaign during the ongoing cricket season, using rising mobile and YouTube consumption to spotlight its network of 701 branches across India ...

Set to take place on 16 May at the Bangalore International Centre, Indian Scroll Festival will bring over 200 emerging creators and internet-native storytellers onto a theatre screen, showcasing short ...

If AI search is compressing the web into a single answer, YouTube is compressing complexity into something you can see and follow, writes Piramal Finance's Arvind Iyer. To continue enjoying this ...

BBDO India’s Josy Paul explains how entries demand visible cultural change, long-term commitment, and ideas designed to move society; not merely marketing metrics.

With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, its ...

PepsiCo India has unveiled Quaker’s largest brand refresh in India with a nutrition-focused campaign and updated consumer messaging.