Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large ...

In this episode the Campaign team chats to three of the night's big winners: Mother, which took home Creative Agency of the ...

While this might be a trend, it certainly isn't new. A 1990 Silk Cut ad "Slash" by Saatchi & Saatchi used a similar ...

“Once, full motion DOOH was only about putting a TV ad or trailer on a digital billboard. Then, brands began generating ...

The standard deadline is 3 April. Industry professionals in the advertising, experiences, media, marketing and tech sectors ...

Channel 4’s former Equity & Inclusion lead Maria St. Louis has joined Guerillascope with the aim of broadening accessibility for under-served businesses within the ad industry. In more than 20 years ...

In two-fifths of pitches in 2024, brands did not reveal the media spend to agencies in advance. Should shops and consultants ...

Bank ended its relationship with the creative agency in March.

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

The company is rolling out a campaign in the UK and US for the chatbot as it tries to reduce its dependence on OpenAI. by ...

Legislation regarding ‘less healthy food and drink’ becomes law in October. by Charlotte Rawlings ...

Campaigners have accused the ASA of not being "fit for purpose". by Alessandra Scotto di Santolo ...