To learn more about our editorial approach, explore The Direct Message methodology. The conventional explanation for why people ignore expert advice involves one of two culprits: ignorance or ideology ...
To learn more about our editorial approach, explore The Direct Message methodology. There is a version of this story that gets told as a cautionary tale. You stop nurturing friendships, you lean too ...
To learn more about our editorial approach, explore The Direct Message methodology. I pick up my phone more than I pick up a book. I know this. I have known it for a while, and I kept telling myself ...
Tension: Brands invest the bulk of their budget to win the sale, then largely disappear — yet loyalty is almost never decided at the moment of purchase. To learn more about the DMNews editorial ...
Tension: Marketers obsess over subject line copy while ignoring the contextual signals that shape decisions before reading begins. Noise: The email optimization industry reduces open rates to a ...
Tension: Marketers chase algorithmic novelty while the brands with the strongest returns rely on direct, personal communication. Noise: The constant cycle of new platforms and tactics obscures the ...
Tension: Teams invest in A/B testing to learn, yet design experiments that only validate what they already believe. Noise: The volume of testing advice prioritizes speed and statistical significance ...
Editor’s note: The original article, titled “Will AI Make Account-Based Marketing Obsolete?” by Joe Stanganelli was first published in 2017 and has since been archived. This updated 2026 version ...
To learn more about our editorial approach, explore The Direct Message methodology. There is a story a lot of us tell about ourselves, and it goes like this: I am just not a languages person. Maybe ...
To learn more about our editorial approach, explore The Direct Message methodology. There is a version of listening that is only available once. The first time through, before familiarity settles in, ...
To learn more about our editorial approach, explore The Direct Message methodology. There is a particular kind of waiting that doesn’t feel like waiting at first. It looks more like staying hopeful.
Editor’s note: The original article, titled “Direct Marketing Newsletter: Whose Customer Is It Anyway?,” was first published in 2016 and has since been archived. This updated 2026 version reflects the ...
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