Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

Ad aversion remains a problem but delivering ads with the right context and timing can drive up purchase intent, new Omnicom ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Oscar Mayer is celebrating the 90th anniversary of the Weinermobile with a limited-edition birthday cake from dessert chain Milk Bar, according to information shared with Marketing Dive. The Wiener ...

Content opportunities for corporate, distribution and store staff span newsletters, social media channels, branded content, ...

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being ...

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ...

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking ...