Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces ...

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL ...

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark ...

Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with ...

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a ...

After launching an initial test of ads on Threads back in January, which was only available to selected brands in the U.S.