Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

Ad aversion remains a problem but delivering ads with the right context and timing can drive up purchase intent, new Omnicom ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Kraft Heinz and The Walt Disney Company on Tuesday announced a long-term strategic partnership that spans food service, media and events, according to details shared with Marketing Dive. The ...

Content opportunities for corporate, distribution and store staff span newsletters, social media channels, branded content, ...

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.