AI is often synonymous with tech companies, with recent industry assessments highlighting Oracle and Microsoft as leaders in this space and Nvidia’s central role in AI innovation cementing its ...

Bonobos on Monday (Sept. 16) launched a fall campaign with a robust digital media strategy and OOH in several markets that is entitled “Fit is a Feeling,” per details shared with Marketing Dive. The ...

Kay Jewelers, the jewelry retailer owned by Signet Jewelers, is revamping its brand to engage a younger generation of shoppers, according to a press release. The overhaul includes a new ad campaign ...

A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. TikTok’s adding another way for brands to get their ...

Volkswagen’s integration of generative AI into its app could help improve the overall customer experience, generating brand loyalty and an avenue to learn more about driver behavior.

The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...