Ad aversion remains a problem but delivering ads with the right context and timing can drive up purchase intent, new Omnicom ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

Content opportunities for corporate, distribution and store staff span newsletters, social media channels, branded content, product storytelling and more.

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking ...

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech. From ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

The feature comes as the platform looks to take advantage of Gen Z’s increased desire for experiences to turn around user declines.

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.