The professional social platform looks to its entry into the creator economy, with its audience ready for business-oriented ...

OpenAI is adding product feed tools that let ecommerce brands generate ChatGPT ads from catalogues, rather than build ...

Experian will begin using AI chats an ads aimed at young people on Snapchat to offer financial education and guidance.

A study has shown that AI can make people make more rational decisions, compared to those made based purely on human ...

Yahoo is using Scout’s first ad campaign to position the AI search assistant around trust, source transparency, and everyday ...

Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” ...

Subscribe now to get all our premium content and latest tech news delivered straight to your inbox ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...