Google is adding more AI features to Search and shopping, including AI Mode updates, Search agents, Universal Cart, and more.

The professional social platform looks to its entry into the creator economy, with its audience ready for business-oriented ...

Experian will begin using AI chats an ads aimed at young people on Snapchat to offer financial education and guidance.

OpenAI is adding product feed tools that let ecommerce brands generate ChatGPT ads from catalogues, rather than build ...

Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” ...

A study by UCD Michael Smurfit Graduate Business School has discovered people tend to see AI as more rational than human decision-making, which, according to respondents, is most influenced by emotion ...

Microsoft Advertising is preparing an open pilot of AI Max for search campaigns in May, as the company adds more advertising and commerce tools in Bing, Copilot Search, and Copilot Answers. AI Max ...

Marketing teams face increasing pressure to deliver results while managing a growing number of tools. Many organisations rely on disconnected platforms for CRM, analytics, automation and content – ...

Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said. The collaboration will ...

In 2026, the opportunity between awareness and conversion is where marketing teams can unlock the most value from their budgets. This potential comes from the collective efforts across teams, where ...

Legal services is one of the most competitive verticals in search – and the firms pulling ahead aren’t just spending more on ads. They’re investing in intelligent, long-term SEO systems built ...

Did you know that 88% of marketers now use AI daily in their roles? That probably doesn’t come as a shock. Chances are you have ChatGPT, Claude, or something similar open in another tab right now. And ...