The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...

From collaborating with KOLs in China to driving “incremental revenue” through live shopping, brands are using social ...

The IPA is imploring marketers to adopt a formal learning agenda to drive effectiveness, rather than seeking an ...

As digital ad revenue grows to 27%, the business claims it’s on track to hit its target of 30% despite the biggest revenue ...

Marketing leaders from HSBC, Meta, Motorway Group and L’Oréal share the key attributes they think marketers will need to ...

Uber has signed a number of partnerships to help it achieve its goal of being both sustainable and profitable, which it ...

Meeting salary expectations is the biggest stumbling block to finding the right talent for your marketing team, according to recruiter Michael Page.

Marketing and finance share several beliefs about business, they just differ on how to carry these out, making them closer to ...

Despite this reliance on third-party cookies, 68% of marketer and agency respondents recognise the urgency of leveraging ...

Making an argument for “simple” brand building, Greggs customer and marketing director Hannah Squirrell argued that brands ...

On its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive ...

The Marmite campaign: love it or hate it. You cannot fail to have noticed it. One of the longest running slogans in ...