Pushing its customer-centric messaging, Vanquis Banking Group is using social media, sponsorships and a digital ...

Under new ownership since October 2024, Gumtree’s chief consumer officer outlines plans to “modernise” and “re-establish” the ...

Airbnb has appointed Rebecca Van Dyck as its chief marketing officer as its current top marketer, global head of marketing ...

The potential of AI is more than just efficiencies - it could lead to brands creating their own platforms that can rival the ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable ...

Distinctive brand assets can drive memory and measurable brand outcomes across digital formats in just 1.5 seconds of active ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

Arguing marketers are increasingly being seen as “growth architects”, CMO John Rudaizky believes it’s time to reimagine the ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...