While distinctiveness must be a priority for brand codes, these codes can also carry meaning to bring brands to mind in ...

Our 2026 cohort of Future Marketing Leaders discuss the opportunities that the marketing industry should be embracing: from ...

PR led marketing budget growth in the final quarter of 2025, according to the IPA Bellwether Report, even as total marketing ...

While more marketing leaders expect to add to their teams in the quarter, the net balance for recruitment intention has ...

Consistency and understanding the power of your brand’s most important assets becomes even more crucial as you scale. This is ...

In the latest episode of The Marketing Week Podcast, we speak to Burger King UK and agency partner BBH about their six year ...

Disney has promoted Asad Ayaz to the expanded chief marketing and brand officer role to lead the new enterprise-wide ...

Lloyds is “significantly investing” in brand amid a wider focus on experience-led customer journeys, as the bank looks to ...

After identifying retention as a challenge, the pizza chain has rolled out a local marketing hub that allows franchisees to ...

Coke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader ...

Former Tesco marketing boss and Advertising Association president, Alessandra Bellini, has been awarded an OBE in the New ...

The grocer is slashing prices on “thousands” of everyday products in a bid to undercut loyalty card prices offered by rivals ...