Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...

Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...

Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

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During October, streaming’s share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month. Disclaimer: YUMI TV, Streaming Ratings Transition Database – ...

NEW YORK – November 18, 2025 – Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to Nielsen’s monthly report of The Gauge™, the ...

Have you ever been browsing for what to watch and thought about how networks actually decide on their programming? Have you seen certain ads from brands and wondered why you’re seeing them? These ...

Warsaw – Poland, October 20, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape report for September, covering viewership ...

snapshot of total TV and streaming consumption. Time spent watching broadcast ...

With consumers engaging with content across more channels than ever before, optimizing spend is critical to ensure you’re reaching your audience where they are. Yet a significant hurdle remains: the ...