In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

Identifies five trends that will shape marketing strategies of the alcoholic drinks sector in the coming year.

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

Just five years ago, the idea that businesses owe more to society than fatter shareholder wallets was uncontroversial. Consumers, investors, and executives seemed to agree that corporations should ...

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

This report summarises the latest research from WARC Media, with a focus on Baby Boomers' media consumption. In 2024, over-55s globally will spend 54.4% of their media time online. There is a growing ...

Effective marketing hinges on compelling stories and luxury marketing even more so. These stories are rarely about the luxury items themselves, though they may pay lip service to premium materials or ...

Stella & Chewy's, a pet food brand, launched America's Next Top Petfluencer contest to reinforce the brand's support for local retailers and increase store traffic to local pet stores. We’re long-term ...

The Sydney Royal Easter Show – an iconic event that has been inextricably connected to memories of Easter's past and Aussie culture for more than 200 years. An initiative of the Royal Agricultural ...

Audiences believe that brands sponsoring women’s sport have a broader role in driving growth in visibility and positive perceptions of the game, according to the latest Visa study on women’s football.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...