When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing ...

The UK public values journalism (and, by extension, news brands) more than ever, according to a new study by industry body Newsworks, which registered a 20% year-on-year increase in this metric.

Effective creator marketing treats creators as strategic partners, working with them to shape ideas, accelerate momentum or lend credibility, rather than simply extending reach. Repeated creator ...

As new UK regulationsbanadverts for less healthy food and drinks on television before 9pm and online at all times, the attention of marketers and campaigners is shifting towards channelsso ...

Pizza chains are being hammered by several challenges – including changes in eating habits, the cost of eating out, and more at-home options – prompting one executive at a leading chain to announce ...

WARC Media’s December forecast predicts global ad spend growth of 8.9% in 2025 to $1.19tn. Within this, the top 10 advertising markets are projected to account for 70.4% of this spend, or $839bn. The ...