Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

This WARC Guide provides a summary of new thinking and best practice on generative AI.

The world’s best companies and campaigns for creativity, according to the WARC Creative 100.

There is little or no consistency to how popular AI models rank product or brand recommendations and the rankings can vary wildly with each new prompt, but there is more consistency to brand ...

Netflix’s ad revenue is forecast to more than double to $3bn in 2026 and exceed $8bn by 2030. It is on track to win a rapidly rising portion of CTV spend – from 3.7% in 2025 to 9.2% in 2027. The ...

Netflix’s ad tier has evolved to become a primary engine for platform growth, and the company is on track to win nearly 10% of global CTV ad spend in 2027 – an insight fromWARC Media’s new report ...

Content loyalty programs are emerging as a new tool for brands looking to leverage the creator economy, rewarding customers with perks and rewards in exchange for posting content to social media ...

Global ad market set to grow 9.1% this year, a faster rate than the global economy and consumer spending. Experts say traditional planning approaches are no longer fit for purpose and must evolve to ...

Global advertising spend is now on course to close out 2025 with growth of almost 9% to $1.19trn, an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big ...

Organizations are rushing to adopt AI for speed and efficiency, but the real competitive advantage lies in developing "M-shaped" professionals who can orchestrate human-AI collaboration across ...

The company faced challenges in building trust during a year-long sales process amid public speculation about a potential IPO, which necessitated a strategic communication approach to engage ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...