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American Eagle, Sydney Sweeney

MarketWatch on MSN · 3h

Sydney Sweeney and Trump may have been good for American Eagle’s stock, if not consumer demand

The “great jeans” ad campaign from denim retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from some progressives, support from conservatives, and a jump in social-media followers,

Forbes on MSN · 5h

American Eagle Foot Traffic Falls Nearly 9% Year-Over-Year Amid Sydney Sweeney Controversy

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass_by.

New York Post on MSN · 1h

Only 12% of people find Sydney Sweeney’s American Eagle ‘great jeans’ ad offensive: poll

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

4hon MSN

Sydney Sweeney's Dolly Parton-inspired Western will benefit from ad backlash: expert

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

ADWEEK on MSN9h

Sydney Sweeney Redefines Brand DNA

It's perhaps the sharpest of marketing's double-edged swords: brands quest endlessly for attention, but aren't always happy ...

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