WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, ...

India’s largest multi-platform attention research proves that true attention is one of the strongest drivers of business ...

Ratheesh spent nearly 10 years at WPP Media as general manager at Motivator, having joined the group in 2014 as business ...

Mark Read, the outgoing chief executive of WPP, has said this year’s restructure of WPP Media, which has included dropping the Group M brand, “may have been disruptive, but it’s been necessary work”.

B&T breaks out scientific calculator to study WPP's numbers before deciding it's too complicated & returns to counting on ...

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

WPP has suffered greatly in Q2, with a 5.8% decline in like-for-like revenue less pass-through costs (RLPTC) to AU$5.24 billion (£2.54 billion). RLPTC is the WPP metric that comes closest to other ...

WPP has shed thousands of staff, mainly in its media business, and slashed bonuses as the global advertising group deals with ...

Advertising researchers introduce new attention metrics to understand Gen Z behavior online, impacting ad effectiveness and ...

Snapchat, in partnership with WPP Media and attention measurement firm Lumen, has unveiled a groundbreaking study titled ...

Beleaguered WPP has reportedly cut staff bonuses by 60% and halved its dividend payout after a sharp drop in Q2 revenues, as ...

In a dramatic twist on the home stretch, WPP Media’s client development manager for advanced TV & advanced DOOH, Izabella ...