State Farm, the largest home insurer in California, continues to seek approval of a 22% emergency rate hike even as it faces complaints over its handling of insurance claims.

A viral video showing a state farm executive, allegedly discussing the company's tactics to strategically hike rates on California policy holders has raised an alarm among consumer advocates

State Farm executives said at the meeting that it needs a 22% emergency rate hike in California to cover more than $7.9 billion in losses. Lara initially rejected the request, saying in a Friday, Feb. 14, letter to State Farm executives that he needed more information before he can approve an increase.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

Kirkpatrick, who joined State Farm in 2021 and had started his insurance career in 2015 with Esurance, told the LA Times that the secret video was filmed during a Tinder date – which he now thinks was a set-up.

A viral video showing a State Farm executive talking about raising insurance rates is seeing continued fallout.

As we enter the fire season, it’s in jeopardy,” CFO Mark Schwamberger said of the state’s largest policyholder.

State Farm General, California’s leading home insurance provider, has formally requested an emergency rate hike averaging 22% due to financial challenges following the devastating fires in Los Angeles County.

Earlier this month, State Farm — the state’s largest home insurance provider — asked the California Department of Insurance to approve statewide rate increases averaging 22% for homeowners. It also requested a 15% increase for renters and condo owners and a 33% hike for rental owners.