Combining V8 power and lowered good looks, the F-150 Lobo hopes to draw buyers looking for a more street-custom look in their pickup truck.

Don’t be surprised to see Ford apply the lowered and menacing Lobo approach to other trucks and SUVs in its lineup.

Halfway through 2025, Ford Motor Company is finally catching on. It just dropped the SUV’s MSRP by $10,040. What was a $90,035 SUV is now down to $79,995—if you factor in Ford’s other current ...

Despite tariffs and inflation, the 2025 Ford Bronco Raptor flagship performance off-road SUV currently retails way lower than ...

Ford Bronco Raptor just got significantly less expensive. The Blue Oval gave the big bad off-road dominating SUV a price cut of just over $10,000. When Ford first released the sixth-generation Ford ...

Ford wants to give customers another four-door high-performance option after replacing the Wildtrack with the two-door-only ...

Ford quietly reshuffled the 2025 Bronco lineup with a few price drops, disappearing trims, and one long-lost model making a ...

Ford is always quick to announce incentives just when it looks like automakers can’t afford to take any more hits, and now it ...

Other price changes include the base model, which is up $1,000 to $38,995 for both two and four-door versions. The Badlands ...

With the Wildtrak trim gone, the highest-performance four-door Bronco not named Raptor is the $53,075 Badlands. The two-door, ...

As we reported in April, the 2025 Ford Bronco lineup was culled, resulting in some expensive entry points depending on what customers wanted.If it was a 2-door V6 Bronco, well, the entry point was ...

Ford has implemented changes to the pricing for the Bronco SUV, and while many trims are getting more expensive, the Raptor receives a steep discount.