AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

Netflix has always been hostile to theaters. Accountant 2's release plan, though, just exacerbates those issues.

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

Texas could soon mandate warning labels on Doritos, Gatorade. AMC to show more ads in theaters before the movie. Klarna ...

Investing.com -- AMC Entertainment (NYSE: AMC) Holdings Inc., the largest US theater chain, has decided to increase the number of advertisements shown in its theaters before each movie, according to ...

AMC Theatres, the largest theater chain in the ... "Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained ...