Kanye West went off on an explosive social media rant as he took aim at Adidas yet again accusing the brand of sabotaging his business endeavors. This week the 47-year-old artist took to his Instagram ...

Sports brands have long tread on difficult, sometimes contradictory ground between performance clothing and fashion. I remember many many years ago my mum refusing to buy me a pair of Adidas Samba ...

Adidas’ savage tweet at Kevin Durant is gone but not forgotten. The shoe brand announced the release of Timberwolves star Anthony Edwards’ first signature sneaker, the AE1, on Friday. In an interview ...

Kanye West is pissed with Adidas brass and he’s making sure everyone in the world knows it. The Chicago rapper believes that he’s lost the power to make decisions about the direction of his Yeezy ...

Over the past few years, sneaker brands have become noticeably more confrontational with each other on social media and in marketing campaigns. No brand has a more edgy online presence than adidas ...