With a fresh infusion of personality, smarts and expertise, a new Alexa − officially, Alexa+ − is about to transform Amazon’s smart home control center from simple command-taker to a perky ...

Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move. But with the launch of Alexa Plus, Amazon has finally taken a big step toward ...

Amazon has been focused on bringing generative AI to Alexa for the past few years, hitting multiple delays in launching new features that the company first announced in September 2023. The delayed ...

The long-awaited Amazon Alexa revamp is finally here, and Amazon is upgrading its familiar voice assistant with plenty of AI-powered features that you can check out right now. Best of all ...

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Amazon's big 2025 Alexa announcement has hit and we were there to cover the demos and new features. This new version of the popular voice assistant has an AI upgrade to make it more conversational ...

I’m not sure who would do that. I also don’t understand who has an Alexa-capable device but isn’t also a Prime member. That Venn diagram feels like just one circle tucked inside another.

Amazon unveiled an AI-boosted version of its popular voice assistant Alexa that it says will "have more personality," check a user’s tone, and even plan romantic dates. The generative-AI powered ...

The only question is: when will it arrive in the UK? Here’s everything you need to know about the upgraded Alexa. Alexa+ is Amazon’s all-singing, all-dancing AI-powered upgrade, designed to ...

For the first time, Amazon is shifting Alexa to a subscription model. Amazon CEO Andy Jassy says that as the company unveils its next generation of Alexa, Alexa+, powered by generative artificial ...

Unleashed at an event in New York on February 26, Amazon unveiled Alexa Plus, stylised as Alexa+, which the company says has undergone a “complete rearchitecture” in order to become a smarter personal ...

Amazon has finally unveiled its upgraded Alexa Plus virtual assistant which features a more conversational tone, better personalization and AI smarts to help you get even more done. While we ...