Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Yates brings a wealth of experience in brand strategy, audience development and revenue-driven marketing, having held ...

Amazon has made a surprise bid to acquire TikTok amid a looming US ban, joining a growing list of tech giants eyeing the ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

Shondaland has promoted executives Alyssa Schimel, Catherine Yan Lustro and Seth Plattner in the areas of ...

Over the last several years, advertisements have seemingly begun creeping into nearly every crevice on Amazon. They populate ...

This analysis of US growth stocks may feel like little more than a technology sector review, but for high growth and high ...

Barcelona, Spain - Opti Digital, a rising leader in the AdTech industry since its founding in 2018, is proud to announce a ...

Amazon MGM's Mike Hopkins made his CinemaCon debut, promising a long-term commitment to theatrical films as the studio ramps ...

Ryan Gosling, Chris Hemsworth, Halle Berry and other Hollywood stars turned on the charm in Las Vegas on Wednesday to showcase Amazon.com's expanded push into the movie business.

After finally achieving profitability, the streaming platform wants to be a healthy alternative to “doom scrolling.” ...