The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

As prices keep climbing, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year ...

Amazon.com, Inc. the world’s largest e commerce company, is considering spinning off its India business and listing it on the domestic stock market.

Amazon announced its Retail Ad Service, offering retailers the ability to place and sell ads directly on their own ecommerce ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

Resist the urge to jump on a bandwagon and build a retail media strategy that will stand the test of time (and grow alongside ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Sick of updating your media blacklists with Albanian click farms or iterations of Breitbart? Well this could be for you.

Amazon is testing a new way to pay publishers for driving traffic to the platform, and it could be a bright spot for the challenged media industry.