In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Top film and TV marketing executives gathered at A.O.C. restaurant in Los Angeles Tuesday night for a private dinner and ...

The FTC accuses Amazon of duping people into signing up for Prime. But it's hard to prepare for a trial when Elon Musk fires ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

Giant online retailer Amazon lifted advertising revenue 18% to $ 17.288 billion in the December quarter. This represented a slowing in the rate of growth from previous quarters but is still ahead of ...

Amazon has long been known for pushing the boundaries of marketing, but this year, they took things to an entirely new level at the Mahakumbh Mela—one of the largest human gatherings on Earth.

Troy Evans and other cast members have openly criticized Amazon's treatment, boosting the fan campaign. The Save Bosch: ...

Longtime executive Gerry Rich has resigned as head of theatrical marketing at Amazon MGM Studios. Rich had been the marketing head of United Artists Releasing, which was formed from the union of ...

with MGM vet Stephen Bruno continuing to oversee film marketing. Watch on Deadline Rich came to Amazon via MGM/United Artists Releasing. He built up United Artists Releasing with late distribution ...

Variety‘s Future of Marketing Dinner, Presented by Amazon Ads, was an intimate gathering that had plenty of what marketing mavens are looking for: engagement. The lively conversation began over ...

By Borys Kit Senior Film Writer Longtime executive Gerry Rich has resigned as head of theatrical marketing at Amazon MGM Studios. In a note to staff, Rich wrote he was stepping away to explore ...