In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Top film and TV marketing executives gathered at A.O.C. restaurant in Los Angeles Tuesday night for a private dinner and ...

The FTC accuses Amazon of using deceptive marketing practices for its Prime subscription. A trial was set to begin in September, but on Wednesday, an FTC attorney asked the judge to postpone that by ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

Troy Evans and other cast members have openly criticized Amazon's treatment, boosting the fan campaign. The Save Bosch: ...

Giant online retailer Amazon lifted advertising revenue 18% to $ 17.288 billion in the December quarter. This represented a slowing in the rate of growth from previous quarters but is still ahead of ...

Amazon has long been known for pushing the boundaries of marketing, but this year, they took things to an entirely new level at the Mahakumbh Mela—one of the largest human gatherings on Earth.

It highlighted its Amazon Marketing Cloud as a way it helps advertisers analyze data to produce better marketing campaigns. Subscription service revenue, meanwhile, rose 10% to $11.5 billion.

By Borys Kit Senior Film Writer Longtime executive Gerry Rich has resigned as head of theatrical marketing at Amazon MGM Studios. In a note to staff, Rich wrote he was stepping away to explore ...

He referenced the fact Amazon started selling books before adding DVDs ... If you think about how we’ve been managing our overall marketing dollars, the majority of the spend is on brand marketing.

Variety‘s Future of Marketing Dinner, Presented by Amazon Ads, was an intimate gathering that had plenty of what marketing mavens are looking for: engagement. The lively conversation began over ...