While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non ...
“Another way we help advertisers optimise their campaigns is through Amazon Marketing Stream, a push-based API solution that delivers hourly campaign metrics and includes Amazon DSP metrics alongside ...
Marketers can use Brand+ to deliver their messages on video streaming platforms ... customers are in the marketing funnel in near real-time,” said Kelly MacLean, VP of Amazon DSP.
and help advertisers take advantage of Amazon's new ad formats like streaming TV and influencer marketing. "We operate with a 'Day 1' mentality – a startup way of thinking that keeps us nimble ...
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