Apple launched iPhone 16 at same price as iPhone 15, but its real cost is higher
Additionally, memory and storage upgrades in the iPhone 16 series have contributed to the overall expense. The cost of memory in the iPhone 16 Pro Max increased from $9 for 6GB in the iPhone 15 Pro Max to $17 for 8GB in the new model. Similarly, storage components rose by $5, pushing their cost to $22.