Quaker Oats, the parent company of Aunt Jemima pancake mix and syrup, says it will completely rebrand the line — including changing the name and logo — saying the current brand is based on a "racial ...

*It took more than a century, and the violent, senseless murder of a black man by a police officer, but Quaker Oats announced Wednesday that it will get rid of its “Aunt Jemima” brand name and replace ...

CHICAGO (WLS) -- The Quaker Oats Company have given Aunt Jemima a new name and new look, but the families of some of the women who portrayed her over the years feel they are being erased. "It's a ...

Aunt Jemima, a syrup and pancake mix brand, will get a new name and image after Quaker Oats, its parent company, acknowledged that the brand’s origins were “based on a racial stereotype.” The brand, ...