ToplineTrump’s so-called reciprocal tariffs are scheduled to go into effect on August 1 after a 90-day delay—just as American ...

WKYT’s Darnell Crenshaw talked to a single mother of two students. She tells us she’s shopped for one of her children and ...

About 36% of Americans say they will have to cut back in other areas to afford back-to-school expenses. That's about a ...

Back-to-school shoppers are worried about the economy and tariffs and starting their shopping early, according to The National Retail Federation. Shoppers are also pulling back on some purchases for ...

School staples like backpacks, lunchboxes, pencils, tech accessories, and even glue sticks are particularly vulnerable, as ...

Back-to-school shopping is starting earlier than usual this year, as families scramble to buy supplies before new tariffs ...

Alive News "tariff trackers" and investigative reporters shopped at metro Atlanta stores to see if prices have changed.

Families across the nation are experiencing higher prices for back-to-school supplies this year, with experts citing inflation and potential tariffs as key factors.

Four in five shoppers said they were planning their shopping around July back-to-school sales to maximize their budgets, the NRF report found. Retailers focus on sales With inflation and tariffs ...

According to a report by Coresight Research, 62% of shoppers say they'll begin back-to-school shopping before August, up over 8 percentage points from last year.

Students across Arkansas will begin to return to school in just under a month, and as parents head to the store to shop for new supplies, their wallets could be impacted.New tariffs look to go into ...

A National Retail Federation survey finds more back-to-school shoppers are starting early this year, and tariff concerns are ...