Move over, Count Chocula: Homer Simpson is moving in on your territory. Kellogg's and Fox Licensing & Merchandising are preparing to launch two new cereal brands tied to Fox's long-running toon ...

Bart Simpson’s No ProblemOs combine multi-grain cereal loops and chocolatey biscuits. Guy Longworth, Kellogg’s UK/ROI Marketing Director, says: “Bart Simpson is a 21st Century icon and has ...