The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

I received this lip gloss in a gift bag from my esthetician friend Sydney and was pleasantly surprised by the shade range. It ...

Hermès Beauty’s new Rouge Brillant Silky lipstick has a diaphanous formula inspired by scarves from the house’s silk métier, ...

Sculpted skin, tucked hair, and subtle smoky eyes are just a few of the DIY-friendly beauty themes designers sent down the ...

Beauty aficionados on TikTok rave about its “comfortable wear” and “non-drying” feel, a common concern with many matte lipsticks. Available in a range of shades, this lipstick is perfect for anyone ...

Choose creamy liners over drier options, as they blend effortlessly with your lipstick or gloss, helping to avoid any ...

These plumping lip glosses and oils will give you a perfect pout every time.

When it comes to applying make-up while on public transport, you’re either fine with it, or you’re totally grossed out.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Lip liners are having a redemption arc right now, but one in particular is blowing up on TikTok, with influencers applying ...

Makeup lovers are all too familiar with the lunchtime reapply – digging through your bag, searching for that lipstick, and ...