Using text messaging as a way to engage healthcare professionals (HCP), a report released Monday found that HCPs are looking for pharma to provide more educational support and content to them on a ...

Add medical education to the list of areas artificial intelligence could transform. Healthcare professionals are keen to see the technology deployed, with more than half of respondents to a survey ...

The daily schedules of healthcare professionals (HCPs) are busy, leaving little time to spend searching for information on medicines. Like all areas of modern life, HCPs are turning to online ...

Harshit Jain MD is the Founder and Global CEO of Doceree, the first global network of physician-only platforms for programmatic marketing. The digital impetus provided the much-needed push to pharma ...

While many people are suffering from Zoom fatigue and looking forward to in-person meetups, that isn’t really the case when it comes to HCPs and pharma reps. As with everyone, pharma reps were at a ...