The "gamification" of supermarket loyalty programs could be influencing customers without them realising, according to the ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Companies that focus on long-term partnerships instead of one-off transactions are better able to build a scalable revenue ...

Instead, his ascension to the throne of the highly profitable loyalty unit coincided with ... when the airline struggled with a barrage of customer service issues on top of a shortage of aircraft ...

'Heartbroken:' Owner Of NJ Town's Longest-Running Business Bids Final Farewell After 88 Years After 88 years of serving the community in Prospect Park, Aiello’s Fruit Baskets is closing its doors.

That's good news for travelers. United Airlines is seeking to deepen customer loyalty, which the carrier says is pivotal to its long-term performance. “What we need to do is decommoditize this ...

Good customer service is critical to business success, ensuring brand loyalty one customer at a time. Recent innovations have focused on automating customer service systems, but the human element ...