The "gamification" of supermarket loyalty programs could be influencing customers without them realising, according to the ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Companies that focus on long-term partnerships instead of one-off transactions are better able to build a scalable revenue ...

In retail banking, loyalty is often misunderstood. A truly loyal customer is not just someone who has stayed with a bank for a long time — it is someone who actively engages with the bank’s products ...