Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

The global snacking revolution is reshaping how we eat, with market researchers documenting unprecedented growth patterns ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

One change that governments have to make is to ensure that an increasing share of the over-65 population are enabled to be ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Consumers today don’t just expect personalized messages from brands – they demand hyperpersonalization. Addressing their emails by name is no longer enough. They’ve come to take it for granted that a ...

Greetings, and welcome to the Ribbon Communications Third Quarter 2025 Financial Results Conference Call. [Operator Instructions] As a reminder, this conference is being recorded. And it is now my ...

The full-year 2025 Group and segment guidance is not impacted. " We are very pleased that one of Asetek's largest customers over time is returning after pursuing a dual-sourcing strategy, and it is ...

Audience segmentation is the strategic marketing process of dividing a broad target market into smaller, more manageable subgroups based on shared characteristics. This includes four primary types: ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Almost half (47%) of homeowners insurance customers in the United States have experienced a premium increase in the past year, the highest rate of insurer-initiated rate raises in more than a decade, ...