New identity reflects the company’s evolution into an AI-driven, full-stack digital growth platformSeattle-Tacoma, WA, Washington, United ...

"We're combining Rhopoint's surface measurement expertise with X-Rite's proven digital appearance platform," said Christian ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough to matter.

Marketing design is key to making a brand’s visual identity. It helps share the brand’s message with its audience. Good marketing design boosts customer loyalty, as 82% of U.S. customers stick to ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

The Internet Advertising Bureau (IAB) UK has created broad definitions around native advertising and content for media owners and brands. The terminology has been created to clearly outline different ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...