For Chinese consumers, the journey from “I want” to “I buy” often happens in a single thumb-scroll. It is what Ashley Dudarenok, founder of Chinese digital consultancy ChoZan, calls a “closed loop” – ...
TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the ...
A man holding a phone walks past the logo of TikTok, known in China as Douyin, at the 2020 International Artificial Products Expo in Hangzhou, Zhejiang province. [Photo/Agencies] Chinese short video ...
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